Arctic Cat | Powersports Business

Arctic Cat teams up for avalanche safety education

Dave McMahon — Tue, 07 Jun 2022 14:25:00 +0000

Arctic Cat and the American Institute for Avalanche Research and Education (AIARE) announced today that AIARE has become Arctic Cat’s official avalanche safety education partner. This relationship will further promote avalanche safety education to a larger audience, so more snowmobile enthusiasts can share the ride safely. AIARE makes a huge impact on avalanche safety in ...

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Arctic Cat stops to include model year 2023 rides

Dave McMahon — Mon, 14 Mar 2022 02:09:00 +0000

Arctic Cat’s Share the Ride Tour will stop at three ride areas across the U.S. and Canada. Participants will enjoy either a free ride or two-hour guided ride, have a meal, share stories around the fire, and experience the new Model Year 2023 snowmobiles. The three stops include: • ERX Motor Park in Elk River, ...

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New unit sales not up to par in January, dealers say

Dave McMahon — Thu, 27 Jan 2022 15:16:57 +0000

If your dealership’s new unit sales are not up to your business plan in January, you’re not alone. That’s among the intelligence that was shared among dealers who participated in Webinar Wednesday with Powersports Business content director Dave McMahon and Austin Roller, general manager of Dvorak Motorsports in Bismarck, North Dakota. View the webinar for ...

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Does your dealership offer delivery of units to customers?

Dave McMahon — Thu, 27 Jan 2022 15:08:07 +0000

If your dealership does not currently provide free delivery of units to customers within your state, it’s an approach to consider. That’s one of the best practices that was revealed during Webinar Wednesday with Powersports Business. Content director Dave McMahon was joined by Austin Roller, general manager of Dvorak Motorsports in Bismarck, North Dakota, to ...

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Textron names Hines Senior VP

Dave McMahon — Thu, 20 Jan 2022 03:20:00 +0000

Textron Inc. has announced the appointment of Shannon Hines as senior vice president, Government Affairs & Washington Operations, effective Feb. 22. Hines will lead Textron’s government affairs activities, engaging with the legislative and executive branches, federal agencies, including the Department of Defense, and industry associations. She will report directly to Textron Chairman and CEO Scott ...

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45-year-old dealership adds Polaris point with acquisition

Dave McMahon — Tue, 04 Jan 2022 14:14:00 +0000

A dealership that is celebrating 45 years in 2022, mostly with Honda and then adding Arctic Cat, has flipped the calendar and plans to elevate its off-road business thanks to an acquisition. Sales manager Jeff Schultz reports to Powersports Business that Storm Lake Honda in Iowa has acquired neighboring Schuelke Powersports, also located in Storm ...

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Minnesota’s Hay Days offers unofficial ‘snowmobile season kick-off’

Nick Longworth — Fri, 10 Sep 2021 11:00:00 +0000

Often billed as the “unofficial kick-off to snowmobiling season” in the Midwest, the 54th annual Hay Days returned to North Branch, Minnesota, Sept. 11-12, 2021, after a one-year absence due to COVID. As part of the party atmosphere, consumers saw major powersports OEMs present as races and stunt shows happened all day long. With swap ...

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Arctic Cat ‘reinvigorates’ off-road lineup for 2022

Nick Longworth — Wed, 28 Jul 2021 13:00:00 +0000

Arctic Cat has introduced a reinvigorated Model Year 2022 off-road lineup as part of the company’s continuing commitment to the powersports industry. For Model Year 2022, Arctic Cat is enhancing its off-road offering with new products, significant enhancements to current models, and new technology. The lineup includes the previously announced all-new Alterra 600 ATV; upgrades ...

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Arctic Cat, Polaris make snow team changes

Nick Longworth — Thu, 03 Jun 2021 12:00:00 +0000

During the offseason many snowmobile OEMs prepare for the upcoming winter by both launching new product to excite its dealer network, and changing internal positions within its team; this year two prominent companies are doing both. Powersports Business previously reported that Polaris has announced Chris Wolf has been named to the role of chief product ...

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Arctic Cat announces new model year 2022 ATV

Nick Longworth — Thu, 22 Apr 2021 14:26:06 +0000

Arctic Cat has announced a new ATV as part of its model year 2022 lineup available for dealerships in July. The new Alterra 600 EPS features an all-new engine, drivetrain and chassis offering increased power, better handling and easier servicing. The launch of the ATV coincides with Arctic Cat’s 60-year anniversary of bringing new and innovative ...

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