BMW | Powersports Business

BMW Motorrad USA renews relationship with California Superbike School

Madelyn Hubbard — Tue, 28 Jun 2022 13:25:39 +0000

BMW Motorrad USA has renewed its long-established relationship with the California Superbike School. They enter their 13th year of collaboration, providing student riders with the opportunity to learn and improve their skills on one of the school’s 31 advanced BMW S 1000 RR motorcycles. California Superbike School itself celebrates 42 years of helping thousands of ...

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Motos America adds Bronstorp as director

Dave McMahon — Wed, 11 May 2022 10:07:00 +0000

According to a LinkedIn post, Christopher Bronstorp, formerly with BMW Motorrad USA, has been named director of Dealer Operations at Motos America. You'll find the LinkedIn post below. Earlier this year, Salt Lake City-based Motos America Inc. announced that former BMW North America executive Kris Odwarka has been named president. Last month, Motos America closed its ...

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Dealer group names former BMW North America exec president

Dave McMahon — Wed, 02 Feb 2022 01:55:41 +0000

Tasked with rounding out the management team and expanding the company’s network of dealerships under ownership and management, Salt Lake City-based Motos America Inc. announced that former BMW North America executive Kris Odwarka has been named president. Among the executives at Motos America are founder Vance Harrison and chief marketing officer Taylor Brody. Harrison is ...

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BMW, BDR add 1,000-mile tour map, movie

Dave McMahon — Thu, 20 Jan 2022 05:30:00 +0000

BMW Motorrad USA, in partnership with non-profit motorcycle adventure route designer Backcountry Discovery Routes, has announced the addition of the newest off-pavement experience – the Wyoming Backcountry Discovery Route (WYBDR). Produced in partnership with the Wyoming Office of Outdoor Recreation, this epic 1,000-mile backcountry tour is the most remote DBR to date and takes riders ...

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Dealership adding stand-alone building for three new brand partners

Dave McMahon — Thu, 16 Dec 2021 12:19:00 +0000

The start of 2022 will have a new look for many expanding dealerships, and it's exciting to learn of growth prospects that we continue to hear about and will be sharing in the coming months. As general manager of Extreme Powersports in Columbus, Georgia, it’s understandable if Paul McGowan is a bit giddy about the ...

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Dealership uses YouTube for walk around comparison: video

Nick Longworth — Wed, 12 May 2021 14:45:23 +0000

If a picture is worth a thousand words, then what’s a YouTube video worth? CalMoto in Mountain View and Livermore, California, recently posted a YouTube video to its channel of employee Arlie Ray comparing the new 2021 BMW R1250RT to the previous generation RT – his own 2018 R1200RT. The video goes well beyond the ...

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BMW Motorrad no longer exhibiting at EIMCA, Intermot

Dave McMahon — Tue, 26 Jan 2021 13:30:39 +0000

BMW Motorrad has realigned its strategy for product launches in order to provide optimized communication through new live and digital formats. The Munich-based manufacturer said new live and digital formats will increasingly take the place of traditional trade fair appearances for BMW Motorrad in the future. In particular, this means that the traditional commitments at ...

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2021 BMW G 310 R features electronic throttle grip

Dave McMahon — Sat, 21 Nov 2020 13:04:40 +0000

With its powerful, dynamic single cylinder, the appearance in 2015 of the BMW G 310 R opened up the world of BMW Motorrad’s Dynamic Roadster for the capacity segment under 500 cc. Quick and agile in the city, confident and powerful on the open road — as a result, the lively, purposeful Dynamic Roadster delighted ...

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2020 BMW S 1000 XR test review via Rider Magazine

Dave McMahon — Wed, 09 Sep 2020 13:54:47 +0000

Rider Magazine’s latest Tour Test Review puts the spotlight on the 2020 BMW S 1000 XR as its sport-adventure-tourer machine of focus. Click here to see the full review with photos from our sibling publication to learn all about its engine, chassis and performance specs, as well as, expert opinion from a day of testing.

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16K bikes recalled due to fuel pump flange leak

Dave McMahon — Tue, 25 Aug 2020 12:08:39 +0000

The National Highway Traffic Safety Administration announced that a fuel leak in the presence of an ignition source can increase the risk of a fire, leading to BMW of North America, LLC to enact a recall. The potential number of motorcycles affected is 16,926. The BMW models and model-year are as follows: HP2 ENDURO 2006 ...

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