The Specialty Vehicle Institute of America (SVIA) Board of Trustees has re-elected Alexandre Borduas of BRP, Inc. as chair. The board has also re-elected Colin Miller of American Honda Motor ...
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ROHVA Board of Directors elects officers
The Recreational Off-Highway Vehicle Association (ROHVA) Board of Directors has announced it has elected Russ Brenan, senior advisor, government relations and public affairs, Kawasaki Motors Corp., U.S.A., as its chair. ...
Read More »Sea-Doo hosts dealer training event
Ahead of what’s expected to be another busy selling season for the PWC powersports segment, Sea-Doo has been continued its tradition of inviting its dealer partners to Florida for hands-on ...
Read More »Ski-Doo announces LinQ Lock
BRP’s LinQ accessory system has taken a step forward in making it easy to customize recreational products for individual needs, with customers being able to add or remove accessories quickly ...
Read More »BRP to introduce electric models for all product lines by the end of 2026
BRP today announced its five-year plan where it will offer electric models in each of its product lines by the end of 2026. To achieve this, BRP plans to invest ...
Read More »2021 Ski-Doo Dealer of the Year named
It’s always interesting to learn about which dealerships have risen to the top of the performance list for the various manufacturers. A Facebook post from the dealership reveals that Ski-Doo ...
Read More »‘Put another dime in the jukebox’: Joan Jett teams up with Can-Am
As part of its ongoing efforts to promote diversity in powersports, BRP is collaborating with two power players in the music industry — rock icon Joan Jett and hip-hop visionary ...
Read More »Ski-Doo reveals sibling brand Lynx coming to U.S. market with three 2022 models
Ski-Doo on Wednesday revealed that European sibling brand Lynx is coming to the North American market with three 2022 models: the Lynx Rave RE and two variations of the Lynx ...
Read More »2022 Lynx BoonDocker DS snowmobile: Closer look
Here’s the skinny on the newest entrant into the snowmobile market, the 2022 Lynx BoonDocker DS from BRP. Our friends over at Vetesnik Power Sports in Richland Center, Wisconsin, have ...
Read More »All-new 2021 Can-Am Commander side-by-side revealed
BRP first entered the side-by-side vehicle category in 2010 with the launch of the Can-Am Commander. Ten years and an incredible number of awards, accolades, and podiums later, the brand ...
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