According to a recent announcement, Oct. 8, 2021, will now be known as “International Off-Road Day” presented by Can-Am – a day to celebrate the places we go, the fun ...
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Over 20 brand partners represented by Accelerate Conference dealer attendees so far
The number of powersports vehicle brand partners continues to ramp up as dealership owners, operators, general managers and more continue to register for the inaugural Powersports Business Accelerate Conference. The ...
Read More »Check out the all-new 2022 Sea-Doo Switch pontoon
BRP has been the industry leader in personal watercraft with its Sea-Doo brand for decades, cementing itself as the leading brand for on-water fun. And now, Sea-Doo is entering a ...
Read More »All employees safe following fire at BRP’s Juarez 2 factory
BRP announced that on July 17, there was a fire in the storage yard of the Juarez 2, Mexico facility. All employees on site were safely evacuated and there are ...
Read More »BMO analyst models BRP side-by-side revenues rising 40 percent in fiscal Q1
With BRP scheduled to announce its fiscal Q1 2022 (April) earnings on June 3, BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business readers with expectations for the call. ...
Read More »Can-Am calls on women everywhere to ‘Just Ride!’ on International Female Ride Day
BRP wants it known that riding is for everyone. That is why its Can-Am brand, On-Road and Off-Road, is calling on female riders everywhere to “Just Ride!” in celebration of ...
Read More »BRP to introduce electric models for all product lines by the end of 2026
BRP today announced its five-year plan where it will offer electric models in each of its product lines by the end of 2026. To achieve this, BRP plans to invest ...
Read More »‘Put another dime in the jukebox’: Joan Jett teams up with Can-Am
As part of its ongoing efforts to promote diversity in powersports, BRP is collaborating with two power players in the music industry — rock icon Joan Jett and hip-hop visionary ...
Read More »All-new 2021 Can-Am Commander side-by-side revealed
BRP first entered the side-by-side vehicle category in 2010 with the launch of the Can-Am Commander. Ten years and an incredible number of awards, accolades, and podiums later, the brand ...
Read More »Bloomberg interview with BRP CEO Jose Boisjoli
Bloomberg caught up with BRP CEO Jose Boisjoli for an update on the company’s plans to roll out electric models within three years and it’s growing base of women riders. ...
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