Mahindra | Powersports Business

Beaubien departs VP role at Roxor

Dave McMahon — Wed, 12 Aug 2020 14:41:51 +0000

Gaffe on my earlier attempt at posting this. Missing paragraph is below. — Dave After helping to establish Mahindra Automotive North America and being instrumental in developing a multinational powersports sales and service dealer network for the launch of the Mahindra ROXOR off-road vehicle, Luc De Gaspe Beaubien has elected to leave his position as ...

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Mahindra releases statement on ITC’s Roxor v. FCA ruling

Dave McMahon — Tue, 23 Jun 2020 15:08:17 +0000

Mahindra has released a statement on the International Trade Commission’s ruling on Roxor’s legal matter with FCA. MAHINDRA MEDIA STATEMENT ON ITC RULING WITH FCA UPDATED 6/19/20 To our ROXOR Enthusiasts, Concerning the recent ITC ruling, we’ll let the legal process play out, but we remain confident in our position. We have plans in place ...

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Mahindra responds to reports about Roxor legal matters

Dave McMahon — Wed, 04 Dec 2019 16:24:29 +0000

North Carolina-based Mahindra Vehicle Sales and Service Inc. has issued the following statement to the media: “We are aware of recent media reports about an initial ruling made a few weeks ago by an Administrative Law Judge (ALJ) in our International Trade Commission (ITC) matter with FCA. The articles boil a 91-page opinion down to ...

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Three side-by-sides up for SEMA Powersports Vehicle of the Year Award

Dave McMahon — Tue, 08 Oct 2019 14:09:41 +0000

SEMA Show exhibitors have cast their votes and selected vehicles that represent the best business opportunities for the aftermarket in five categories: powersports vehicle, car, truck, 4x4/SUV and sport compact. The top three finalists in each category for the awards, which will be announced and presented Monday, Nov. 4, at the SEMA Show Vehicle Reveal, ...

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AIMExpo reveals OEMs scheduled to exhibit in Columbus

Dave McMahon — Wed, 12 Jun 2019 15:23:56 +0000

Major manufacturers have answered the call from the American International Motorcycle Expo and the Motorcycle Industry Council for the industry to come together in 2019 through the theme Together We Rise. This reflects the urgent need that is resounding throughout the powersports industry to overcome obstacles and seize the opportunities the changing market has presented. ...

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Automatic Roxor arrives at dealership

Dave McMahon — Wed, 12 Jun 2019 14:22:49 +0000

Roxor Off Road has started delivering its all-new automatic off-road vehicle to at least one dealership in the U.S. The new automatic version complements the previously released manual transmission edition. Check out the new Roxor automatic on the Instagram page from Alcoa Good Times in Louisville, Tennessee, here.

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OEM elevates branding with NHL Playoffs sponsorship

Dave McMahon — Thu, 18 Apr 2019 14:32:37 +0000

If you’re checking out the NHL Playoffs with as much frequency as we are here at Powersports Business world headquarters in Minnesota, you’ve probably not missed seeing Roxor’s massive presence at a pair of arenas. On-ice and dasherboard sponsorships with both the Montreal Canadiens and Carolina Hurricanes are surely giving the brand a boost to ...

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Roxor announces sales team promotions

Dave McMahon — Wed, 10 Apr 2019 16:07:51 +0000

Mahindra Automotive North America (MANA) and its exclusive distributor division, Mahindra Vehicle Sales and Service (MVSS) based in Fletcher, North Carolina, have announced the promotion of three key performers within the Roxor sales team. The new structure will help lead the brand’s continuing growth effort with stronger dealer network support. March 2019 was also the ...

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Roxor Off Road launches college hoops madness sweepstakes

Dave McMahon — Thu, 21 Mar 2019 14:41:17 +0000

Mahindra Automotive North America will be part of the college basketball tournament madness with the ROXOR Top Five Sweepstakes. Fans can win a ROXOR off road vehicle outfitted with their favorite accessories. ROXOR recently celebrated its first year as a brand, and the tournament takeover on CBSSPORTS.com will generate greater awareness going into year two. ...

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Roxor drone footage from exclusive test ride on Carson Range (video)

alarson — Wed, 06 Mar 2019 14:17:34 +0000

Roxor Offroad recently brought PSB staff reporter Abby Larson to the Carson Range for an introductory ride with the brand. Check out the video below to see drone footage captured during the ride. Be on the lookout for full coverage of the event in an upcoming edition of Powersports Business.

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