Suzuki | Powersports Business

Suzuki and Tule partner to promote water usage app

Madelyn Hubbard — Wed, 10 Aug 2022 13:49:18 +0000

Suzuki Motor USA, LLC, has collaborated with Tule Technologies Inc., to promote the new Tule Vision mobile app. Tule is an innovative agronomic technology company and its new iOS-based mobile app, combined with the durability, utility and performance of Suzuki’s KingQuad ATVs, provides the perfect tools for agricultural professionals to manage their water use in ...

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400 percent increase in footprint size brings new segment to dealership

Dave McMahon — Tue, 07 Jun 2022 14:32:00 +0000

DeLand Motorsports & Outdoors in central Florida moved locations, growing in space from 7,500 square feet to 40,000. General manager and managing partner Robert Stacy takes readers inside the move to add tractors and other outdoor power equipment products. Click the image below to read the article in the June edition of the magazine.

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Suzuki celebrates 20 years of ATV manufacturing in the U.S.

Dave McMahon — Wed, 25 May 2022 13:40:17 +0000

Rome, Georgia-based Suzuki Motor USA, LLC is celebrating 20 years of manufacturing KingQuad ATVs at the Suzuki Manufacturing of America Corporation (SMAC) facility. KingQuad ATVs rolled off the assembly line in Rome in May of 2002, and have continued to be built exclusively in the U.S. ever since. Suzuki has been building the award-winning KingQuad ...

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Suzuki, MotoGP, DORNA and what it means to U.S. dealerships

Dave McMahon — Fri, 13 May 2022 21:37:13 +0000

Suzuki Motor USA has issued a bulletin related to recent reports that Suzuki would be exiting the MotoGP World Championship at the end of the current season. Following the official announcement made by Suzuki Motor Corporation on May 12, Suzuki Motor USA is providing further insight via Kerry Graeber, Vice President, Division Manager, MC/ATV Sales ...

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Dealership’s latest lineup addition is Suzuki

Dave McMahon — Thu, 12 May 2022 14:39:19 +0000

Customers in the Milwaukee area in search of Suzuki motorcycles and ATVs have a new option, with Southeast Sales hosting a Grand Opening this week to celebrate the return of the brand to their showroom floor. Southeast Sales turned to social media to celebrate the news. View this post on Instagram A post shared by ...

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Industry veteran Mel Harris, 76, passes away

Dave McMahon — Wed, 23 Mar 2022 13:51:51 +0000

We at Powersports Business are saddened to learn of the passing of industry veteran Mel Harris, who died on Sunday at age 76 following a long battle with cancer. Most recently VP of Operations at SSR Motorsports, Harris is most known for his tenure as a longtime Suzuki employee. Garrett Kai provided Powersports Business with ...

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Suzuki Great Britain to take over airfield for Busa Bonanza

Dave McMahon — Thu, 10 Mar 2022 15:06:51 +0000

Suzuki GB and Bennetts insurance have teamed up to host an action-packed Busa Bonanza, which will take place on April 26 at Elvington Airfield and give owners the chance to ride their own Hayabusa flat-out in a run-what-you-brung-style event, as well as the opportunity to test ride the new, third generation machine. Open to all ...

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Suzuki launches 2022 Adventure Touring, Off-Road, Cruiser and Street models

Dave McMahon — Thu, 03 Mar 2022 13:13:28 +0000

Extending the momentum gained from exciting models like the all-new 2022 Hayabusa and GSX-S1000GT+, Suzuki Motor USA, LLC has launched another wave of dynamic motorcycles to the 2022 lineup. This additional group of motorcycles brings together a collection of proven Suzuki products including highly capable adventure and off-road machines; wind in your face Boulevard cruisers ...

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New NHRA Pro Stock motorcycle team reunites brands

Dave McMahon — Wed, 02 Feb 2022 05:47:00 +0000

Santa Fe Springs, California-based Vance & Hines has announced a partnership that brings three legendary brands together in a quest for the NHRA Pro Stock Motorcycle (PSM) Championship. This triumvirate of performance-focused, industry-leading companies make the Vance & Hines/Mission Foods/Suzuki Factory Pro Stock Motorcycle Team an early favorite for the top spot. Terry Vance, ...

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Suzuki announces race teams for 2022 Supercross season

Dave McMahon — Wed, 05 Jan 2022 13:23:00 +0000

Suzuki Motor USA, LLC has announced its premier race teams for the 2022 Supercross season. Both the Twisted Tea Suzuki racing team and BarX/Chaparral Suzuki are returning as racing partners in 2022. The Twisted Tea Suzuki team continues as Suzuki’s premier 450 Supercross effort and features Justin Bogle, Adam Enticknap and Brandon Hartranft on the ...

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