Yamaha/Xpress Boats pro angler Jason Christie is the 2022 Bassmaster Classic champion. The 48-year-old pro from Park Hill, Okla., who narrowly missed the Classic title twice in the past, started Sunday’s ...
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Five new service tech training partnerships launched by Yamaha
Yamaha Motor Corporation, USA and Yamaha Motor University have announced five new vocational training partnerships, each providing Yamaha-approved training curriculums designed to kickstart and accelerate careers for aspiring powersports mechanics. ...
Read More »Yamaha introduces two new electric bicycles for U.S. market
Yamaha Motor Corp., USA is introducing two all-new, class 3, power assist bicycles: the Wabash RT and the CrossCore RC, e-bikes built from the ground up with the all new ...
Read More »Dealership named White Diamond Dealer for Yamaha WaveRunner sales
Is your dealership starting to reap the rewards from your OEM partners for 2021 sales success? We're beginning to learn of some of them, but mum's the word from the ...
Read More »Yamaha turns to company veteran to head Marine Connected Division
Yamaha Marine Connected Division, leading all facets of the Connected Boat experience, including working with Yamaha's internal product development teams and coordinating with the Siren Marine division, will be headed ...
Read More »Yamaha WaterCraft recognized for marketing excellence at Miami Boat Show
Yamaha WaterCraft was recognized for marketing excellence by the Marine Marketers of America, winning first place for the boating industry's Best Customer Retention Campaign and honorable mentions for the Best ...
Read More »Yamaha Motor reveals record-breaking 2021 business results
Yamaha Motor Co., Ltd. has announced its consolidated business results for the full 2021 fiscal year. Net sales were 1,812.5 billion yen (an increase of 341.2 billion yen or 23.2% ...
Read More »Hewitt promoted to president/CEO of Yamaha Motor Finance Corp.
Yamaha Motor Co., Ltd. (YMC) has announced that Craig Hewitt, chief operating officer of YMFUS, has been promoted to president and CEO effective Feb. 1. Hewitt joined Yamaha in 2020 ...
Read More »Martinez promoted to president of Motorsports at Yamaha USA
Mike Martinez, formerly the vice president of the Motorsports division, has been promoted to President of Motorsports at Yamaha Motor Corporation, U.S.A. Martinez will be supported in the role by ...
Read More »IG Live dealership tour lands at Simply Ride for 40 Under 40 Award deliveries
Thanks to newly promoted general manager Andy Brinkhaus and longtime owner Brian Cox for the hospitality and insight on a Friday afternoon that saw Simply Ride buzzing with activity in ...
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