Building on momentum from last year's unveiling of the RMAX Wolverines, Yamaha is adding a new version to the lineup while also bringing back some classic favorites to its 2022 ...
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Minnesota’s Hay Days offers unofficial ‘snowmobile season kick-off’
Often billed as the “unofficial kick-off to snowmobiling season” in the Midwest, the 54th annual Hay Days returned to North Branch, Minnesota, Sept. 11-12, 2021, after a one-year absence due ...
Read More »Swappable batteries agreement signed between Piaggio, Honda, KTM and Yamaha
In March Powersports Business reported that Piaggio Group, Honda Motor, KTM and Yamaha Motor had signed a the Letter of Intent to create a partnership committed to the promotion of ...
Read More »Yamaha ramps up Outdoor Access Initiative
Marietta, Georgia-based Yamaha Motor Corp., USA, announced that the Yamaha Outdoor Access Initiative (OAI) and the Recreate Responsibly Coalition (RRC) established a strategic partnership to spread awareness of the need ...
Read More »Yamaha thanks Rossi on news of retirement from MotoGP
Nine-time World Champion and Grand Prix racing legend Valentino Rossi has announced his retirement as a MotoGP rider after the end of the 2021 season. Yamaha Motor Co., Ltd. and ...
Read More »Yamaha Marine unveils new outboards app
Yamaha Marine recently announced its new MyYamahaOutboards, a mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product ...
Read More »Yamaha announces transfer of snowmobile responsibilities to North American division
Yamaha Motor Co. has announced that additional snowmobile product line responsibilities will be transferred to the Yamaha North American Snowmobile Division, effective July 15, 2021. The majority of functions handled ...
Read More »2021 Yamaha MT-07 review via Rider
Since its debut in 2015, Yamaha’s MT-07 has been a popular choice thanks to its punchy parallel-twin, aggressive naked styling and lightweight accessibility. Back in 2016 Powersports Business sibling publication ...
Read More »Yamaha Canada announces 2022 four-stroke off-road lineup
Yamaha Motor Canada has introduced its new 2022 lineup of four-stroke motocross and cross-country motorcycles designed to offer cutting-edge performance for the highest levels of competition, along with the type ...
Read More »Yamaha reveals Q1 2021 Outdoor Access Initiative grants
Yamaha Motor Corp. has announced the completion of the 2021 Yamaha Outdoor Access Initiative (OAI) first quarter grant cycle with funding decisions totaling $225,000. The first quarter applicant pool represented ...
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