ATV | Powersports Business

Tire Manufacturers Association applauds NHTSA’s action on improper labeling

Dave McMahon — Fri, 24 Jun 2022 13:44:51 +0000

The U.S. Tire Manufacturers Association (USTMA) announced this week that it applauds the recent information letter issued by the National Highway Traffic Safety Administration (NHTSA) advising tire dealers and distributors that some side-by-side and ATV tires for sale in the U.S. are mislabeled and marketed as compliant with Federal Motor Vehicle Safety Standards (FMVSS), instead ...

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SuperATV acquires ball joint manufacturer

Dave McMahon — Thu, 02 Jun 2022 13:39:11 +0000

Madison, Indiana-based SuperATV, the privately-owned company founded by Harold Hunt in 2003, has acquired a ball joint manufacturer, Keller Performance Products, LLC. The acquisition closed on May 25. "We design and build the best ball joint in the market, and I was looking for the best way for me to plan the future for my ...

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Team USA announced for Quadcross of European Nations

Dave McMahon — Sun, 29 May 2022 12:07:00 +0000

Team USA ATVMX will return to Quadcross of European Nations competition Sept. 24-25 after a two-year hiatus due to the pandemic. To be held at the Kramolin track in the Czech Republic, the event draws competitors from 20 nations and attracts more than 6,000 spectators. The U.S. team will be seeking its fourth championship, after ...

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2023 ATV models revealed

Dave McMahon — Wed, 04 May 2022 14:48:20 +0000

Designed to get the job done while also dominating the trails, the 2023 Kawasaki Brute Force ATV lineup meets the needs of farmers, ranchers and those with a love of the great outdoors. The Brute Force model range is designed to suit a variety of needs and budgets. The Brute Force 750 4x4i models are ...

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Polaris North America ORV unit retail sales decline more than 25% in Q1

Dave McMahon — Tue, 26 Apr 2022 14:25:50 +0000

Polaris today released its first quarter 2022 earnings results, with first quarter sales of of $1.957 billion being flat relative to the year-ago quarter. First quarter reported earnings per share was $1.14, down 46% versus last year; adjusted earnings per share was $1.29, down 44% versus last year. Primary drivers in the quarter included increasing ...

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Specialty Vehicle Institute of America elects 2022 officers; Fan represents CFMOTO

Dave McMahon — Wed, 30 Mar 2022 12:09:00 +0000

The Specialty Vehicle Institute of America Board of Trustees has elected a new slate of officers. Colin Miller of American Honda Motor Co., Inc. was elected board chair; Ryan Stiver of Yamaha Motor Corporation, U.S.A. was elected vice chair; and Landon Ball of Textron Specialized Vehicles was elected secretary/treasurer. Erik Pritchard “This is a remarkable ...

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U.K.: Polaris Camp UK launches incentive offer

Dave McMahon — Thu, 24 Mar 2022 10:30:00 +0000

Polaris UK and Ireland customers who purchase any new sport and leisure vehicle from the Polaris Off Road line-up are eligible to claim £150 towards a Polaris Camp 2022 ticket until Aug. 1. Eligible vehicles: • Polaris RZR (all models excluding youth) • Polaris General (all model) • Polaris Scrambler (all model) • Polaris Sportsman ...

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Dealership featured in WSJ article on Chinese ATV tariff conundrum

Dave McMahon — Tue, 15 Feb 2022 06:45:00 +0000

Rod’s Ride On Powersports, with two locations in Wisconsin, gets prime time coverage in a Wall Street Journal article headlined “ATV Industry Rift Exposes U.S. Divide on Chinese Tariffs - Polaris says removing tariffs on Chinese ATVs but keeping them on parts it imports creates ‘unlevel playing field’”. Read the article by clicking the link ...

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U.K.: Dealership customizes Polaris Sportsman 6×6 570 for outfitter

Dave McMahon — Wed, 09 Feb 2022 14:01:42 +0000

Has your dealership done any customization work on Polaris Sportsman 6x6 570 ATVs lately? Is 2022 the year you begin considering the possibilities? Over the years, Highlands Polaris dealer in Scotland, McLaren Tractors, has made various modifications to Polaris’ range of off-road vehicles to make them more suitable for specialized customer requirements; including a recent ...

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Seizmik parent acquires ATV snorkel company

Dave McMahon — Wed, 26 Jan 2022 03:30:00 +0000

Jacksonville, Florida-based Nivel Parts & Manufacturing Co., LLC has acquired SnorkelyourATV LLC. The purchase brings together Nivel's manufacturing, sourcing, and distribution capabilities with SnorkelyourATV's highly regarded product line and new product development expertise. Kyle Tallman, founder and former owner, said "It's been exceptionally enjoyable working with Nivel. Through this process I have grown to truly ...

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