Following the 2020 acquisitions of Seizmik and Side-by-Side Stuff, Jacksonville, Florida-based Nivel has scooped up another company to begin 2021. Here’s the scoop from Nivel. Nivel adds leader in the ...
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2021 Mint 400 gets pushed to December
Matt Martelli over at the Mint 400 sent us a note announcing that the 2021 BFGoodrich Tires Mint 400 has been shifted to December for the safety of all participants. ...
Read More »Can-Am Maverick X3 wins Dakar Rally for 4th year in a row
BRP and its Can-Am Off-Road vehicles just scored their fourth consecutive Dakar Rally victory (2018–2021), sweeping the top 11 places. Together, Maverick X3 racers completed more than 114,024 miles (183,504 ...
Read More »Yamaha announces 2021 side-by-side and ATV bLU cRU race support
Yamaha has announced a pledge of more than $130,000 in side-by-side (SxS) and ATV bLU cRU championship racing bonuses for the 2021 season. Yamaha’s bLU cRU program offers championship contingencies ranging from $500 ShopYamaha.com ...
Read More »ATV, side-by-side sales strong in Southwest: report
While some regions of the nation wait for help from Mother Nature for snow (and possibly OEM help with snowmobile inventory), other areas continue to see people wanting to keep ...
Read More »Gunmetal Grey side-by-side wheels available
Do your dealership’s customers need a slick new Gunmetal Grey /Black finish wheel to go with their new side-by-side purchase? Looking for an additional line on the PO? The ST-5 ...
Read More »X-raid Yamaha Racing Rally Team revved up for Dakar Rally
The X-raid Yamaha Racing Rally Supported Team is ready for the challenge of the 2021 Dakar Rally, having completed a successful final shakedown test in which Mattias Ekström and Emil ...
Read More »After nearly four decades in powersports, Boderman shifts into new Honda role
Chuck Boderman, who spent nearly four decades in the American Honda Motorcycle and Powersports division, has shifted into a new role for his next Honda ride. Boderman, most recently vice ...
Read More »American Landmaster adds two industry veterans to advisory board
The side-by-side manufacturing landscape just got more interesting with news out of Columbia City, Indiana, that a pair of industry veterans have joined the advisory board at American Landmaster. The ...
Read More »Can-Am posts record-breaking racing year in 2020
Can-Am Off-Road racers set new standards for side-by-side vehicle performance this year. And as 2020 approaches the finish line, BRP is looking in its rearview mirror and celebrating a record-breaking ...
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