Personal Watercraft | Powersports Business

Sea-Doo launches 2023 lineup at Club BRP

Dave McMahon — Tue, 09 Aug 2022 14:43:40 +0000

With dealers from across the world in attendance, BRP revealed its 2023 Sea-Doo lineup on Sunday night in Salt Lake City. The reveal included two all-new high-performance models that are designed for water lovers who aspire for more functionality and crave attention to detail. The 2023 Sea-Doo Explorer Pro 170 is built to create adventures ...

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PWC world champion Eric Francis, 36, passes away during race

Dave McMahon — Tue, 05 Jul 2022 14:20:02 +0000

World champion personal watercraft racer Eric Francis, 36, has died during a race in Guadalupe, according to a report on the Daily Mail website. Francis was found Saturday floating next to his undamaged watercraft, according to the Daily Mail. Read the article in its entirety here: https://www.dailymail.co.uk/news/article-10961365/American-jet-ski-world-champion-Eric-Eagle-dead-disappearing-race.html

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U.S. PWC May retail registrations declined vs. May 2021: SSI

Dave McMahon — Tue, 28 Jun 2022 14:15:00 +0000

BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with a research note following the release of preliminary data from Statistical Surveys Inc. (SSI). “Preliminary data from Statistical Surveys (SSI) indicates May U.S. boat industry retail registrations declined -17% y/y (against a -7% comparison). Registrations also declined -23% on a two-year basis and -17% ...

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Kawasaki releases 2023 Jet Ski model lineup

Dave McMahon — Tue, 07 Jun 2022 15:15:00 +0000

Kawasaki today released its 2023 Jet Ski model lineup, with the 2023 Kawasaki Jet Ski SX-R 160 four-stroke stand-up personal watercraft, premium Jet Ski Ultra 310 series and Jet Ski STX 160 series. JET SKI SX-R 160 Whether out for some weekend fun or racing competitively, the Jet Ski SX-R 160 personal watercraft features powerful ...

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Dealership claims WaveRunner CSI Award

Dave McMahon — Wed, 30 Mar 2022 03:46:00 +0000

The dealership awards for 2021 performance continue to roll in, so let the world know if your dealership staff helped you bring home the hardware. When the 2021 Yamaha Watercraft CSI Awards were doled out, Deland Motorsports was awarded a 2021 High Output Yamaha CSI Award. Considering Deland's success dates back to at least 2013 ...

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Dealership named Sea-Doo District Dealer of the Year

Dave McMahon — Wed, 16 Mar 2022 11:56:00 +0000

Cedar Creek Motorsports in Cedarburg, Wisconsin, has been named a Sea-Doo 2021 District Dealer of the Year for the Central U.S. The dealership made the announcement on its LinkedIn page, as seen below. Did your dealership collect a plaque from one of your OEM partners for your 2021 performance? Send a note to dmcmahon@powersportsbusiness.com.

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Dealership named White Diamond Dealer for Yamaha WaveRunner sales

Dave McMahon — Wed, 23 Feb 2022 05:07:00 +0000

Is your dealership starting to reap the rewards from your OEM partners for 2021 sales success? We're beginning to learn of some of them, but mum's the word from the OEMs in nearly all instances, so you will need to shout out your own successes. Freedom Powersports Lewisville in Texas has been named a 2021 ...

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Yamaha turns to company veteran to head Marine Connected Division

Dave McMahon — Thu, 17 Feb 2022 13:51:42 +0000

Yamaha Marine Connected Division, leading all facets of the Connected Boat experience, including working with Yamaha's internal product development teams and coordinating with the Siren Marine division, will be headed by new Division manager Andrew Cullen. Cullen will become Division Manager, Connectivity, leading the new Yamaha Marine Connected Division. Formerly the senior manager for Digital ...

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Yamaha WaterCraft recognized for marketing excellence at Miami Boat Show

Dave McMahon — Wed, 16 Feb 2022 12:06:00 +0000

Yamaha WaterCraft was recognized for marketing excellence by the Marine Marketers of America, winning first place for the boating industry's Best Customer Retention Campaign and honorable mentions for the Best Single Long-Form Video and Best Website Special Pages. The 2021 Neptune Awards drew more than 160 entries in 22 categories and was announced in conjunction ...

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PWC racing circuit gets new sponsor

Dave McMahon — Wed, 09 Feb 2022 03:28:00 +0000

The personal watercraft racing circuit on the West Coast just got added support with news that high-performance engine lubricant and fuel additive manufacturer LIQUI MOLY is the 2022 title sponsor of Full Throttle WaterX. Gary Driver, LIQUI MOLY USA business development manager - marine, made the announcement. The brand also supports the Pro Watercross Tour. ...

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