Snowmobile | Powersports Business

Side-by-side accessory brand enters snowmobile market

Dave McMahon — Mon, 25 Jul 2022 15:22:21 +0000

Powersports Business has learned that Pro Armor, the ATV and side-by-side accessory brand owned by Polaris, is expanding into the snow accessory market, beginning with the 2022-23 season. The product portfolio will initially be geared toward the mountain rider segment of the market. This launch will be coupled with partnerships with top snowmobile athletes in ...

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2022 Dealer of the Year named by Snowmobile Hall of Fame

Dave McMahon — Thu, 16 Jun 2022 15:00:56 +0000

As part of the induction of the International Snowmobile Hall of Fame Class, the organization selects an annual Snowmobile Dealer of the Year. The award in sponsored in part by PSB sibling magazine, Snow Goer. The winner for the 2022 class is Track Side out of Eagle River, Wisconsin. A snowmobile dealership named Track Side ...

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Arctic Cat teams up for avalanche safety education

Dave McMahon — Tue, 07 Jun 2022 14:25:00 +0000

Arctic Cat and the American Institute for Avalanche Research and Education (AIARE) announced today that AIARE has become Arctic Cat’s official avalanche safety education partner. This relationship will further promote avalanche safety education to a larger audience, so more snowmobile enthusiasts can share the ride safely. AIARE makes a huge impact on avalanche safety in ...

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Arctic Cat stops to include model year 2023 rides

Dave McMahon — Mon, 14 Mar 2022 02:09:00 +0000

Arctic Cat’s Share the Ride Tour will stop at three ride areas across the U.S. and Canada. Participants will enjoy either a free ride or two-hour guided ride, have a meal, share stories around the fire, and experience the new Model Year 2023 snowmobiles. The three stops include: • ERX Motor Park in Elk River, ...

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Snowmobile aftermarket company closing after 20 years

Dave McMahon — Thu, 10 Mar 2022 15:50:47 +0000

The Skinz Protective Gear company stunningly announced it early March that it was auctioning off its manufacturing equipment and shutting down, ending a nearly 20-year run as one of the most innovative companies in the snowmobile market. Citing labor force and business challenges, company co-owner and co-founder Jeff Hawksworth told Powersports Business sibling brand Snow Goer that ...

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Polaris unveils 2023 snowmobile lineup

Dave McMahon — Tue, 01 Mar 2022 14:36:00 +0000

Since 1954, Polaris has been pioneering the sport of snowmobiling. The original Sno-Traveler was just the start, with the next 68 years representing a relentless pursuit to help your dealership’s riders make the most out of winter. The lineup of 2023 Polaris snowmobiles is the next chapter of the legacy, with new snowmobiles purpose built ...

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Top 10 2022 model snowmobiles revealed

Dave McMahon — Thu, 27 Jan 2022 14:43:39 +0000

Powersports Business sibling magazine Snow Goer has released its picks for the top 10 snowmobiles for the 2022 model year. See which ones landed in your showroom and which ones you spy the next time you’re out chasing the white stuff. Read the article here.

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Polaris reports record sales and earnings in 2021

Dave McMahon — Tue, 25 Jan 2022 15:21:07 +0000

“Marking a strong finish to the year, we delivered record sales and earnings in 2021, propelled by the Polaris team's dedication and tenacity as they capitalized on opportunities while navigating the macroeconomic-related headwinds. Innovation remained the cornerstone of our culture, supported by the introduction of several new category-defining vehicles this year. With interest in powersports ...

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Snowmobile ride a perfect lunchtime appointment

Dave McMahon — Thu, 13 Jan 2022 12:30:00 +0000

About that welcome thaw-out yesterday in the Midwest… Powersports Business team members found an opportune time to get out and ride under a glorious Minnesota sky. View this post on Instagram A post shared by Powersports Business (@powersportsbusiness) Check out the pics above on our Instagram. And thanks to FXR for lending a hand with ...

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Polaris provides video update for SnowCheck customers

Dave McMahon — Thu, 23 Dec 2021 15:32:32 +0000

Since its Dec. 13 publication date, a video from Polaris VP/GM of Snow John Stockman titled “A Message to Our Valued SnowCheck Customers” has racked up over 20,000 views. Stockman provides an update for customers who have not received their snowmobiles ordered during SnowCheck, pointing to supply chain constraints and labor challenges that are all ...

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