In June Powersports Business reported a ruling in favor of BRP that effectively banned the sale of Arctic Cat snowmobiles that infringed on a patent held by Ski-Doo parent company ...
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Snowmobile OEMs adjust to marketing with no shows
With fan-favorite consumer snowmobile trade shows being cancelled due to the coronavirus pandemic, OEMs have had to make adjustment to their marketing plans. Learn about the techniques that OEMs are ...
Read More »Minnesota’s ERX to host ISOC Snocross season opener
The biggest Snocross race of the year is coming to ERX Motor Park in Elk River, Minnesota, Jan. 8-10, 2021. With the disruption of COVID-19 impacting the traditional start to ...
Read More »Snow Goer Garage to feature special guests Saturday on Facebook Live
Does the first frost of the season for many of us have your dealership’s customers turning their October thoughts to their first snowmobile ride of the season? If so, Powersports ...
Read More »AIMExpo cancelled for 2021
Following the third-quarter meeting of the MIC Board of Directors, AIMExpo issued the following statement from Cinnamon Kernes, vice president and general manager, MIC Events: “We have made the difficult ...
Read More »Polaris partnering with Zero Motorcycles to electrify performance ORVs, snowmobiles
Polaris today announced it has signed a 10-year partnership with Zero Motorcycles that will lead to the electrification of its snowmobiles, ATVs and side-by-sides. The exclusive partnership in off-road vehicles ...
Read More »Polaris announces 2021 race sleds
Despite the cancellation of its unveiling ceremony at the annual Hay Days event in North Branch, Minnesota, due to COVID-19, Polaris has announced its race sleds for the upcoming season. ...
Read More »Eagle River Motorsports Show set for Sept. 11-13
The World Championship Derby Complex in Eagle River, Wisconsin, will host its Motorsports Show & Swap from Sept. 11-13. It’s a one-time only event. The complex offers a large indoor ...
Read More »UpNorth Sports partners with ERX for new event
Since the announcement in late July that the 54th annual Hay Days Grass Drags & Swap Meet was cancelled, smaller-sized events have begun forming across both Minnesota and Wisconsin in ...
Read More »Arctic Cat announces ‘Black Cats’ brand ambassadors
Black Cat brand ambassador Dave McClure With many snowmobile expos cancelled for the beginning of the season, snowmobile manufacturers are turning to different avenues of marketing to reach their audiences. ...
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