The following article was submitted by Powersports Business contributor Mark J. Sheffield, a former dealer principal and current dealership strategic advisor. Over the last couple of months I’ve had many ...
Read More »Blogs
Why dealerships should advertise online year-round, not just when inventory is in stock
Powersports Business has turned to Ezequiel Arredondo, VP of Operations at Dealer Spike, to inform dealers as to why they should advertise year-round, not just when inventory is in stock. ...
Read More »Which digital communication channels are crucial to your customer service?
Powersports Business has turned to Pete Batten, chief product officer at Dealer Spike, to provide insight on the communication channels that your dealership should be using to reach customers. By ...
Read More »Moose Racing releases 2021 Qualifier gear
Moose Racing has announced its new lineup of affordable gear for riders. Below is the official press release from the company, offering both details and specifications: Our new 2021 Qualifier ...
Read More »Convert more leads with an optimized digital marketing strategy
Powersports Business has turned to Pete Batten, chief product officer at Dealer Spike, to provide insight on the critical role your dealership’s website plays during COVID-19 shopping. By Pete Batten ...
Read More »Tips for succeeding in tumultuous times
Sponsored Content by McGraw Powersports We are in unprecedented times. Men and women in the powersport industry are being forced to dig deep to find innovative ways to turn a ...
Read More »Sheffield: Dealers should know their Ground Truth
By MARK J. SHEFFIELD Normally you see a problem coming at you, but COVID-19 swooped in from the periphery and it’s catching many dealers unprepared. Scientists have long predicted a ...
Read More »Management Update: Lead by example!
BY FORREST FLINN Believe it or not, you and your dealership managers are leading by example every day. The question comes down to, are you and your managers leading by ...
Read More »Management Update: Are you a transactional or transformative leader?
BY FORREST FLINN The field of leadership is the number one researched topic by management scholars today. Specifically, the concepts of transformative and transactional leadership styles are the current topics studied. This ...
Read More »Dealership Update: Why is my physical value for parts and accessories so different from my book value?
BY FORREST FLINN Have you ever wondered why the book value of your parts and accessory inventory is so different than those reported on the balance sheet? Does the book value ...
Read More »