BY NAPOLEAN TETREAULT As fall approaches and summer riding makes way for back-to-school shopping, we take the time to reset our stores with seasonally appropriate merchandise in order to stay ...
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Outside of the Box- Part 4: Boosting Ridership with Women
BY SCOTT HOCHMUTH Every dealership wants to achieve full potential with all groups of customers and riders. Unfortunately, however, one particular group of riders continues to elude many dealers: women. Although ...
Read More »Dealership Accounting Update: Would you put a wolf in front of the hen house?
BY FORREST FLINN Would you put a wolf in front of the hen house? Then why would you put one in charge of your dealership? Fraud and theft in business ...
Read More »What consumers really want from your website
BY KENSEY EDWARDS We’ve said it before - and we will probably say it again - the Internet has changed how buyers shop. It’s the explanation for so many of ...
Read More »Draw in customers in real-time
BY LAUREN LABUNSKY Email marketing is a digital strategy that has stood the test of time in the online world, and one of the main reasons for that is its ...
Read More »Outside the Box – Part 3: FYI on DIY
BY SCOTT HOCHMUTH Walking into Brother Moto, in the heart of downtown Atlanta, is unlike entering any other motorcycle dealership in the Southeast. Crossing the threshold incites a rush to ...
Read More »Engaging new riders: Tips for capturing the millennial market
BY KENSEY EDWARDS In our industry - the term ‘millennials’ feels like a curse word. They seem impossible, are unlike any set of buyers that have come before them, and ...
Read More »HR Update: What does Generation Z means to the powersports industry?
BY FORREST FLINN Finding good employees in today’s job market is downright hard and it often feels that it is an impossible and endless task to accomplish. Here we are ...
Read More »Upping your retail experience game
BY NAPOLEON TETREAULT As we are in mid-summer and just before we transition to our fall merchandising layouts, it’s a great time to ensure that the retail experience we are ...
Read More »If it ain’t broke… maybe you should still fix it
BY LAUREN LABUNSKY In many situations we would agree with this phrase, but when it comes to the growth of your business — remove it from your vocabulary. Whether it’s ...
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