Normally, I tell a quick joke after the break to try and relax the class. I know there is a lot of pressure on them when it comes time to ...
Read More »Blogs
What kind of protection do you use?
If you’ve been following the business manager’s story I’ve blogged about over the past couple of months, you know that she’s been trying to hit $800 for her deal average ...
Read More »Why we do…
"There are two great days in a person’s life — the day we are born and the day we discover why ... " —William Barclay We all have stories and ...
Read More »Collection selling
My favorite things to merchandise are apparel brands and collections. I love showcasing a brand, or part of a brand, to make a statement. It’s the kind of merchandising that ...
Read More »Find your dealership’s next superstar using social media!
Most of what we knew about finding good employees has changed, and yet some things have stayed the same. Even before Facebook, we have always used social methods to find ...
Read More »3 Ways to promote the positive
If you think “marketing ethics” is an oxymoron, skip this column. I’m a guest lecturer at the local university and encourage these marketers of the future to promote the positive ...
Read More »Are bikini bike washes limiting your customer base?
I often look at dealership e-newsletters and think, “I can’t be the only one.” There’s no way I’m the only female receiving this e-newsletter who’s not excited about the upcoming ...
Read More »Session one of sales training
Session One: S.O.B S.O.B. stands for Sit On Bike. It is a very important step. Not just for customers getting to feel the bike underneath them, but for salespeople to ...
Read More »She’s on her way from $550 to $800
Last month, I talked about an F&I manager with a year in the business that was stuck at a $400 deal average. Then she added $150 just by learning how ...
Read More »Who are you training?
"Teach them how to fly." — Dan Chesbro When I ask about sales training or dealership education programs during dealership visits I hear pretty much the same thing. A great ...
Read More »