Following a competitive bid process, Government Services Administration (GSA), in support of U.S. Special Operations Command (USSOCOM), awarded Polaris Government and Defense a follow-on contract for the Polaris MRZR Alpha, ...
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Custom Baja Surfari Polaris General revealed
Baja has a stunning coastline riddled with remote surf spots only accessible by off-road or boat. UTVUnderground.com has announced its newest project with world renowned pro surfer Jamie O'Brien to ...
Read More »2021 off-road 2-stroke range revealed
The “off-road kings” return for 2021 with MSRPs ranging from $7,999 for the 125 RR to $9,199 for the 300 RR, according to a press release Powersports Business has received ...
Read More »50-year family dealership acquired; new owners: ‘If it ain’t broke, don’t fix it’
A family-owned dealership that is one of the longest-tenured business members of its community has been acquired after 50 years in operation. Erv’s Sales and Service in Tomahawk, Wisconsin, has ...
Read More »ORV brand adds ex-BRP, SC Autosports staff to manager roles
A growing off-road vehicle company has expanded its management staff by adding a pair of industry veterans with more than 18 years of experience in sales to dealerships. McKinney, Texas-based ...
Read More »Yamaha reveals 2021 Ténéré 700 dealership arrival timeline
Marietta, Georgia-based Yamaha Motor Corporation, USA (YMUS) announced the 2021 Ténéré 700 dealership arrival date for the U.S. market. Dealerships can expect to see the new models arriving at their ...
Read More »FLY Racing names new national sales manager
FLY Racing has named a new national sales manager, as well as new roles in marketing and media relations. Let’s take a look at the latest transactions in Boise, straight ...
Read More »Off-road OEM expanding footprint with two hires
A growing off-road vehicle manufacturer has has made two hires as it expands its footprint in the U.S. The combined experience between the two includes stints with Polaris, Arctic Cat ...
Read More »Major unit sales growth hits region in April: exclusive data
The South region wasn’t the only big winner in terms of revenue from new and pre-owned major units during the month of April, according to exclusive data for Powersports Business ...
Read More »AIMExpo moving to January 2021, becomes trade only
The Motorcycle Industry Council’s American International Motorcycle Expo (AIMExpo) is moving to Jan. 21-23, 2021 at the Greater Columbus Convention Center in Columbus, Ohio. Previously scheduled for this October, North ...
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