BMW Motorrad USA has renewed its long-established relationship with the California Superbike School. They enter their 13th year of collaboration, providing student riders with the opportunity to learn and improve ...
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Motos America adds Bronstorp as director
According to a LinkedIn post, Christopher Bronstorp, formerly with BMW Motorrad USA, has been named director of Dealer Operations at Motos America. You'll find the LinkedIn post below. Earlier this ...
Read More »Dealer group names former BMW North America exec president
Tasked with rounding out the management team and expanding the company’s network of dealerships under ownership and management, Salt Lake City-based Motos America Inc. announced that former BMW North America ...
Read More »BMW, BDR add 1,000-mile tour map, movie
BMW Motorrad USA, in partnership with non-profit motorcycle adventure route designer Backcountry Discovery Routes, has announced the addition of the newest off-pavement experience – the Wyoming Backcountry Discovery Route (WYBDR). ...
Read More »Dealership adding stand-alone building for three new brand partners
The start of 2022 will have a new look for many expanding dealerships, and it's exciting to learn of growth prospects that we continue to hear about and will be ...
Read More »Dealership uses YouTube for walk around comparison: video
If a picture is worth a thousand words, then what’s a YouTube video worth? CalMoto in Mountain View and Livermore, California, recently posted a YouTube video to its channel of ...
Read More »BMW Motorrad no longer exhibiting at EIMCA, Intermot
BMW Motorrad has realigned its strategy for product launches in order to provide optimized communication through new live and digital formats. The Munich-based manufacturer said new live and digital formats ...
Read More »2021 BMW G 310 R features electronic throttle grip
With its powerful, dynamic single cylinder, the appearance in 2015 of the BMW G 310 R opened up the world of BMW Motorrad’s Dynamic Roadster for the capacity segment under ...
Read More »2020 BMW S 1000 XR test review via Rider Magazine
Rider Magazine’s latest Tour Test Review puts the spotlight on the 2020 BMW S 1000 XR as its sport-adventure-tourer machine of focus. Click here to see the full review with ...
Read More »16K bikes recalled due to fuel pump flange leak
The National Highway Traffic Safety Administration announced that a fuel leak in the presence of an ignition source can increase the risk of a fire, leading to BMW of North ...
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