Powersports Business has learned that Pro Armor, the ATV and side-by-side accessory brand owned by Polaris, is expanding into the snow accessory market, beginning with the 2022-23 season. The product ...
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2022 Dealer of the Year named by Snowmobile Hall of Fame
As part of the induction of the International Snowmobile Hall of Fame Class, the organization selects an annual Snowmobile Dealer of the Year. The award in sponsored in part by ...
Read More »Arctic Cat teams up for avalanche safety education
Arctic Cat and the American Institute for Avalanche Research and Education (AIARE) announced today that AIARE has become Arctic Cat’s official avalanche safety education partner. This relationship will further promote ...
Read More »Arctic Cat stops to include model year 2023 rides
Arctic Cat’s Share the Ride Tour will stop at three ride areas across the U.S. and Canada. Participants will enjoy either a free ride or two-hour guided ride, have a ...
Read More »Snowmobile aftermarket company closing after 20 years
The Skinz Protective Gear company stunningly announced it early March that it was auctioning off its manufacturing equipment and shutting down, ending a nearly 20-year run as one of the ...
Read More »Polaris unveils 2023 snowmobile lineup
Since 1954, Polaris has been pioneering the sport of snowmobiling. The original Sno-Traveler was just the start, with the next 68 years representing a relentless pursuit to help your dealership’s ...
Read More »Top 10 2022 model snowmobiles revealed
Powersports Business sibling magazine Snow Goer has released its picks for the top 10 snowmobiles for the 2022 model year. See which ones landed in your showroom and which ones ...
Read More »Polaris reports record sales and earnings in 2021
“Marking a strong finish to the year, we delivered record sales and earnings in 2021, propelled by the Polaris team's dedication and tenacity as they capitalized on opportunities while navigating ...
Read More »Snowmobile ride a perfect lunchtime appointment
About that welcome thaw-out yesterday in the Midwest… Powersports Business team members found an opportune time to get out and ride under a glorious Minnesota sky. View this post on ...
Read More »Polaris provides video update for SnowCheck customers
Since its Dec. 13 publication date, a video from Polaris VP/GM of Snow John Stockman titled “A Message to Our Valued SnowCheck Customers” has racked up over 20,000 views. Stockman ...
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