With dealers from across the world in attendance, BRP revealed its 2023 Sea-Doo lineup on Sunday night in Salt Lake City. The reveal included two all-new high-performance models that are ...
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PWC world champion Eric Francis, 36, passes away during race
World champion personal watercraft racer Eric Francis, 36, has died during a race in Guadalupe, according to a report on the Daily Mail website. Francis was found Saturday floating next ...
Read More »U.S. PWC May retail registrations declined vs. May 2021: SSI
BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with a research note following the release of preliminary data from Statistical Surveys Inc. (SSI). “Preliminary data from Statistical Surveys ...
Read More »Kawasaki releases 2023 Jet Ski model lineup
Kawasaki today released its 2023 Jet Ski model lineup, with the 2023 Kawasaki Jet Ski SX-R 160 four-stroke stand-up personal watercraft, premium Jet Ski Ultra 310 series and Jet Ski ...
Read More »Dealership claims WaveRunner CSI Award
The dealership awards for 2021 performance continue to roll in, so let the world know if your dealership staff helped you bring home the hardware. When the 2021 Yamaha Watercraft ...
Read More »Dealership named Sea-Doo District Dealer of the Year
Cedar Creek Motorsports in Cedarburg, Wisconsin, has been named a Sea-Doo 2021 District Dealer of the Year for the Central U.S. The dealership made the announcement on its LinkedIn page, ...
Read More »Dealership named White Diamond Dealer for Yamaha WaveRunner sales
Is your dealership starting to reap the rewards from your OEM partners for 2021 sales success? We're beginning to learn of some of them, but mum's the word from the ...
Read More »Yamaha turns to company veteran to head Marine Connected Division
Yamaha Marine Connected Division, leading all facets of the Connected Boat experience, including working with Yamaha's internal product development teams and coordinating with the Siren Marine division, will be headed ...
Read More »Yamaha WaterCraft recognized for marketing excellence at Miami Boat Show
Yamaha WaterCraft was recognized for marketing excellence by the Marine Marketers of America, winning first place for the boating industry's Best Customer Retention Campaign and honorable mentions for the Best ...
Read More »PWC racing circuit gets new sponsor
The personal watercraft racing circuit on the West Coast just got added support with news that high-performance engine lubricant and fuel additive manufacturer LIQUI MOLY is the 2022 title sponsor ...
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